Selected work
Brand research, positioning, and web design
A branding and website project for Luana Tezza, based in Brazil.
Brand research, positioning, and a website for Luana Tezza, a client based in Brazil.
Before the design
We started with brand and positioning research to understand Luana’s work and how to present it online. That gave the website a clear direction before we began designing it.
The research helped us decide what to highlight, how to tell her story, and how to make it easy for visitors to get in touch.
Bringing it all together
The website introduces Luana, explains her work and approach, shares client feedback, and guides visitors towards getting in touch. We brought the writing, images, and interactions together to reflect her brand.
We refined the layout, readability, and interactions on desktop and mobile, checking each version on screen as the site took shape.
The finished project
The finished website brings the brand research and positioning into a design that reflects Luana’s work. It introduces what she does, explains her approach, and gives visitors a clear way to get in touch.
The project shows how research and strategy can guide the writing and design of a website, from the first decisions to the finished experience.